Marketing Manager // Predictronics

Translated complex technical concepts into content that drove interest, engagement, and understanding in the software and services that Predictronics offers. Created and managed all marketing and business materials, including website content, videos, case studies, press releases, social media posts and graphics, webinars, brochures, print materials, newsletters and email marketing, slide decks, blogs, photography, customer surveys, and branding guidelines. Planned the marketing promotional schedule, as well as coordinated and prepared materials for our events, including conferences, summits, expos, and more. Generated awareness for our startup by employing SEO and social media strategies and securing press and awards. Constructed marketing campaigns and strategies from customer insights, industry trends and demands, and marketing performance metrics.

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Predictronics delivers predictive analytics software solutions for industrial applications, providing businesses with actionable data insights to drive real-world impact, reducing unplanned downtime, increasing productivity, optimizing asset repairs, and improving product quality. The startup has grown to provide technologies and services to more than 80 major businesses worldwide, including many Fortune 500 companies. Predictronics’ solutions span nearly every industry, including manufacturing, energy, transportation, industrial equipment, water, construction, agriculture, and cargo & logistics.